Insignia
2018 and the launch of CH Carolina Herrera’s signature Insignia collection, along with the brand’s increased focus on accessories and leather goods, provided us with an opportunity to prove that heritage luxury doesn’t have to live on a shelf. With that in mind, we designed an omni-channel experience that would reposition the brand and allow it to resonate with a new breed of luxury consumers. Through a carefully curated media outreach strategy, creative influencer campaign, and experiential event, we succeeded in generating over 350 media clippings, 2.8M in social media reach and over 1M USD in AVE value.