To celebrate the UAE’s 49th National Day, FAB took our audience on a journey of incredible growth and achievement through the eyes of an Emirati born in the same year as her nation, showing how far we’ve come and how far we’re going.
During the Covid-19 pandemic, FAB handed over our social media channels, with a combined follow count of 2.3 million people, to SMEs across the nation, so they could reach an audience like no other, at a time they needed it most.
To boost consideration of Dubai to global travelers, who do not consume traditional advertising, we’ve created a location placement strategy. Setting Dubai as the backdrop to Imagine Dragon’s new music video “Thunder”. Branded content, behind the scenes and interviews with the band showed Dubai in a relevant perspective to our target.
Kiri partnered with Emirates Red Crescent to launch a one-of-a-kind Iftar donation drive that turned social media messages of gratitude from mums into Iftar boxes in real-time and distributed them to frontline workers across the UAE.
Everyone in Oman knows that the original Omani sandwich is made with Jibnet Abu Al Walad cheese. But no one knows who invented it. So, we launched a campaign to find the most outrageous origin stories of the original Omani sandwich.
To help Saudi Arabia think about dishwashing in a new way – and drive adoption of automatic dishwashers – we reminded the country of one of the foundations of its own success. The preservation of that most precious resource, water. After all, a dishwasher uses around 90% less water than handwashing.
We can’t talk openly about sex. We can’t show intimacy or even recruit actors for ads. What we do know is that humans celebrate big events and small with sex. Finding the occasions that really mattered on social media, we used them as lighthearted prompts to consider condoms with amazing results.
2018 and the launch of CH Carolina Herrera’s signature Insignia collection, along with the brand’s increased focus on accessories and leather goods, provided us with an opportunity to prove that heritage luxury doesn’t have to live on a shelf. With that in mind, we designed an omni-channel experience that would reposition the brand and allow it to resonate with a new breed of luxury consumers. Through a carefully curated media outreach strategy, creative influencer campaign, and experiential event, we succeeded in generating over 350 media clippings, 2.8M in social media reach and over 1M USD in AVE value.
A opened it’s first store in the GCC region, giving the brand an occasion to generate buzz and excitement around it’s arrival to the region. Top tier media, influencers, and young creatives were invited to celebrate the retro classic brand with a 90’s inspired event that became the talk of the town for weeks to come. A crowd of over 600 attendees came together to engage with the brand and ultimately generated potitive buzz and awareness around the FILA's arrival, specifically among a millenial fashion hungry audience.
Building on our ‘Planet or Plastic?’ campaign, National Geographic wanted to create a new talking point among opinion leaders in the region. So, we designed a 2020 hourglass calendar for them highlighting ‘Earth Overshoot Day’ – the day we start using more raw resources than Earth can renew.
Because National Geographic fans love of iconic images, photography is their Number One interest. So, we created ‘Moments’ – a photographic competition on the subject of ‘Souks’ that attracted 50,000 entries and made NG the most popular brand on social media in the region with over 63 million followers.
