Havas PR Middle East
Established in 2001 with its regional HQ in Dubai, Red Havas Dubai’s PR arm provides clients a fully integrated public relations offering, including social, digital PR, and influencer relations. While it has long been known as the region’s premier luxury, fashion, and beauty agency, Havas PR recently expanded its portfolio to include a diverse set of blue-chip clients that range from insurance, government, finance, FMCG, tech, and retail to oil & gas, pharma, and environment brands.
2018 and the launch of CH Carolina Herrera’s signature Insignia collection, along with the brand’s increased focus on accessories and leather goods, provided us with an opportunity to prove that heritage luxury doesn’t have to live on a shelf. With that in mind, we designed an omni-channel experience that would reposition the brand and allow it to resonate with a new breed of luxury consumers. Through a carefully curated media outreach strategy, creative influencer campaign, and experiential event, we succeeded in generating over 350 media clippings, 2.8M in social media reach and over 1M USD in AVE value.
FILA opened it’s first store in the GCC region, giving the brand an occasion to generate buzz and excitement around it’s arrival to the region. Top tier media, influencers, and young creatives were invited to celebrate the retro classic brand with a 90’s inspired event that became the talk of the town for weeks to come. A crowd of over 600 attendees came together to engage with the brand and ultimately generated potitive buzz and awareness around the FILA's arrival, specifically among a millenial fashion hungry audience.
To celebrate renowned designer Tory Burch’s visit to Dubai, an extensive itinerary of activities aimed at media, influencers, and VIPs was planned and executed. The schedule consisted of a consumer event at the brand’s pop up as well as a private VIP dinner consisting of top industry professionals and international influencers, and finally an exclusive party for 300 attendees with a surprise performance by the legendary Gloria Gaynor.
Following the success of the Bourjois x Lifestyle Kuwaiti Influencer Noha Nabil co-creation of the very first palettes, the brand had undergone a re-launch in October 2019 to re-boost the creation. The re-launch provided us with the opportunity to witness successes that are a result of long-term collaborations between the brand and regional influencers such as Noha.
To celebrate the launch of Alchemist Garden in the region, we have localized white label content in partnership with a leading online Arabic publication, featuring three distinctive influencers. This content was then utilized as part of the social medi a campaign along with exclusive assets for Sephora Middle East to leverage on their digital platforms.
To launch Chloe’s new fragrance pillar, the team hosted a dreamy PR event to introduce Nomade to media and influencers in an unsuspected destination, an escape from Dubai’s concrete jungle. With over 120 media at attendance, the event allowed people to enter into the new world of Chloe through different activations such as water painting, flat lay creations etc. The coverage reached 8.1M unique users on social media and generated over 400 pieces of social media content on the spot.
L'Occitane launched their highly anticapted Makeup Collection through content creation with a yearly influencer regional squad, with a combined reach of 8.5M+ followers. To celebrate the addition of the colorful lip-care range, each influencer was inspired by the theme “What Makes Your Life Colorful?”. This allowed the regional influencers to shed light on their own personalities and hobbies, to create symbolic colorful meaningful content which was highly engaging with their audience.
In May 2019, COFREX launched the France Pavilion at Expo 2020 with an official ground-breaking event on-site and architect's conference. The event, hosted by Erik Linquier, France Pavilion's Commissioner General, in the presence of Elisabeth Borne, France's Minister for the Ecological and Inclusive Transition, and was attended by 39 key media journalists and social media influencers for the event.
Agthia Group, one of the region's leading F&B companies, wanted to raise awareness around their sustainability and innovation efforts.Havas supported with the launch of the region's first plant-based bottle, Al Ain Plant Bottle, at Gulfood 2020. Havas organized a press conference which was opened with a keynote from H.E. Dr. Thani Al Zeyoudi, the UAE Minister of Climate Change and Environment.
