Philips Egypt has been providing Egypt's stadiums with light equipment throughout the past 30 years. It has witnessed Egypt winning the Africa Cup of Nations back in 2010. In the light of such a huge event taking place in Egypt in 2019, Havas Cairo collaborated with Signify by Philips Egypt to shoot a music video showcasing the stadium after the renovations by the Egyptian government to host Africa Cup of Nations 2019. It launched with an epic digital media plan.
"Surprising consumer by excellent experience in Domestic Appliances through offering products of high performance and trendy modern designs" is the new brand campaign and positioning for Hoover by El Araby Group. Havas Cairo launched the campaign with an extravagant consolidated creative execution ideas for TVC, as well as OOH and digital.
We launched a new positioning and visual identity for Electrfied to develop the brand awareness and local content for its fanbase. Electrified started in Egypt as an online community for electric vehicle enthusiasts who are interested in all things EV, their passion allowed them to gain rapid growth through developing local Arabic content reviewing electric cars and providing technical inormation and knowledge to owner, traders, stakeholders as well as prospective enthusiasts.
For their summer campaign, we partnered up with Maxim Developments to launch their OOH campaign for their summer compound in North Coast.