Havas Egypt
Havas Cairo is the youngest agency in the Havas Middle East network, one of the world’s largest global communication groups. Established in 2018, we provide our clients with world-class public relations, communication and media services. Our approach places our clients at the center of our operations and utilizes creativity, human insights and technology to offer cutting-edge communication solutions.
Total is the main partner of the African Football since 2017. Bringing all cultures together, Total has developed a fully integrated activation plan around the celebration of football through all its forms (Music, arts, style, dance) called Total Football Together. In this context, Total in collaboration with Havas Cairo launched a contest between Egyptian local artists to create the Total Man of the Match trophy and promote their talent. This trophy design competition is a key pillar of the celebration of football via arts. It has been fully integrated in the Total Football Together activation plan for the Total Africa Cup of Nations 2019. Havas Cairo curated, supervised and executed this PR and media campaign until the trophy was handed to the “Man of The Match” during the “Africa Cup of Nations”
To raise awareness about Kwai being one of the sponsors of El Gouna Film Festival, Havas Egypt conceptualized, shot and produced a film announcing a competition inviting users to shoot and post their own content using the Kwai app. Submitted content qualified to win a ticket to attend the festival.
