Havas Saudi Arabia
Havas is a full-service creative, media & PR agency and built on a powerful network. Uniting creativity, culture, media and emerging tech to cover the end-to-end customer experience and make a meaningful difference to the brands, the businesses and the lives of the people we work with. Connecting clients with their target audiences from Meaningful Ideas (MBi) to Media Experiences (Mx) – in the context of where they are and through the content they pay attention to.
To hoist the Abu Kass brand image in people’s mind, we developed a delightful and exhilarating journey through different textures, feelings and tastes of nature, and all the wonderful ingredients it can provide.
Our story painted the stunning natural wonders of the world, where Abu Kass rice originates from.
"As a result of real partnership with our clients, we ran a kingdom-wide CSR campaign focusing on people’s self-evaluation (قيم صحتك) during the holy month of Ramadan and beyond. The initiative revolved around a mobile app that was developed in collaboration with Fitness Time, the local fitness giant. The objective was to deliver on Bupa’s brand promise to be the health partner in improving people’s lives beyond the category convention. It gained a nationwide recognition with 3000 app downloads within a week from the campaign launch and was awarded as the best CSR initiative of year in KSA."
In order to attract footfall to Aldawaa Pharmacies, we built a campaign that was grounded to people’s passion for football at the time when the Saudi national team was playing in the 2018 world cup in Russia. On that basis, our video’s message was Cheer for The Green (شجع الأخضر) it was back up by an in-shop branding. It was highly regarded and recognized across all Social Media platforms with thousands of participants and hundreds of thousands of social media engagements.
Celebrating National day with the Saudi people, by sponsoring a Saudi hiking team, young Saudi ladies and gents, climbing the peak of “Kilimanjaro” mountain to affix the Saudi flag. The whole process as well as the post event celebration was followed and covered by The Saudi media, including MBC television.
