HAVAS DXB Creative
Kiri partnered with Emirates Red Crescent to launch a one-of-a-kind Iftar donation drive that turned social media messages of gratitude from mums into Iftar boxes in real-time and distributed them to frontline workers across the UAE.
Everyone in Oman knows that the original Omani sandwich is made with Jibnet Abu Al Walad cheese. But no one knows who invented it. So, we launched a campaign to find the most outrageous origin stories of the original Omani sandwich.
To help Saudi Arabia think about dishwashing in a new way – and drive adoption of automatic dishwashers – we reminded the country of one of the foundations of its own success. The preservation of that most precious resource, water. After all, a dishwasher uses around 90% less water than handwashing.
We can’t talk openly about sex. We can’t show intimacy or even recruit actors for ads. What we do know is that humans celebrate big events and small with sex. Finding the occasions that really mattered on social media, we used them as lighthearted prompts to consider condoms with amazing results.
To celebrate the UAE’s 49th National Day, FAB took our audience on a journey of incredible growth and achievement through the eyes of an Emirati born in the same year as her nation, showing how far we’ve come and how far we’re going.
During the Covid-19 pandemic, FAB handed over our social media channels, with a combined follow count of 2.3 million people, to SMEs across the nation, so they could reach an audience like no other, at a time they needed it most.
Building on our ‘Planet or Plastic?’ campaign, National Geographic wanted to create a new talking point among opinion leaders in the region. So, we designed a 2020 hourglass calendar for them highlighting ‘Earth Overshoot Day’ – the day we start using more raw resources than Earth can renew.
When KSA’s largest newspaper released its National Day Edition, LEGO released its own version within a matter of hours. Featuring the same news articles, but with every photograph and visual element rebuilt completely out of LEGO.